Invited by the influencer marketing team of Rituals, I developed and produced a premium “morning routine” film for the Rituals Homme line. The goal was to create a refined social-first asset that reflects the brand’s calm, structured lifestyle while remaining authentic to the platform and talent.

The concept follows a clear progression: from a composed boutique hotel-suite routine into a confident day in the city. This transition reinforces Rituals Homme as part of a modern, intentional lifestyle.

SCOPE OF WORK

Concept Development & Storyboarding

Developed the narrative structure and visual direction to align with the Rituals Homme aesthetic, balancing lifestyle storytelling with clear product presence.

Planning & Location Scouting

Detailed shot planning and location scouting ensured environments supported the premium, minimal look of the film.

Production

Directed the shoot and managed full technical execution, including camera and lighting, to achieve a natural yet cinematic result.

Post-Production

Handled editing, color grading, sound design, and subtle slow-motion product highlights to maintain a clean and structured visual flow.

Delivery

Delivered high-resolution, platform-optimized assets in coordination with Rituals for publishing on the talent’s social channels.

THE RESULT​​​​​​​

A high-quality branded video aligned with the Rituals Homme identity, receiving strong client feedback for visual quality, storytelling clarity, and smooth execution.