Rituals approached us to produce a cinematic short-form video for their Homme line, aimed at capturing the elegance of a intentional morning routine. We developed the entire creative concept and brought it to life through a high-end production that blended lifestyle storytelling with premium visual aesthetics - perfectly tailored for use on Instagram Reels and TikTok.

Scope of Work

Concept Development & Storyboarding

Designed a narrative arc that transitions from a boutique hotel-suite routine into a day in the city, reinforcing the Rituals Homme lifestyle.

Planning & Location Scouting

Detailed shot planning and location scouting

Production Management

On-set direction and full technical oversight (camera, lighting) to achieve a natural yet cinematic aesthetic.

Post-Production

Editing and color grading as well as integrating sound design and slow-motion product highlights

Delivery & Publishing

Coordinated with Rituals to deliver high-resolution files on the talent’s social media

The Result

High-Quality branded video asset aligns with the Rituals Homme aesthetic.
Positive feedback from the client for creative execution, aesthetic quality, and smooth collaboration.