In collaboration with model Amai Niedermowwe, we developed a creative concept centred around the iconic Capture Totale serum by Dior. The product itself embodies exclusivity. A high-performance skincare formula presented in a distinctive, fully silver design that immediately signals precision, luxury, and refinement.

With a limited production window, we selected a modern, architecturally abstract hotel interior as our setting. Allowing space, light, and structure to elevate the product’s identity. 

SCOPE OF WORK

Concept & Creative Direction

The approach focused on subtle storytelling and strong composition. Rather than relying on heavy narrative, the emphasis was placed on framing, movement, and atmosphere, allowing the product and model to interact naturally within the environment.

Production

Within a condensed timeframe, we captured both cinematic motion content and precise product photography. Special attention was given to light and reflections to highlight the serum’s metallic finish and premium presence.

Post-Production & Delivery

An experimental yet refined approach in post-production enhanced the abstract mood. Subtle pacing, controlled highlights, and a clean tonal palette ensured the final visuals maintained a sense of exclusivity without distraction.

The Result

A series of direct-flash product images alongside a short-form social commercial designed for digital platforms. The outcome is a visually distinctive piece that positions Dior Capture Totale not only as skincare, but as a statement of modern luxury.