For CUPRA, we were entrusted with creating a lifestyle campaign centred on the CUPRA Terramar and its role as a gateway to the outdoors. The project positions the car not as a product on display, but as a companion. The vehicle that gets you out into nature, off the beaten path, and into moments worth remembering.

The production unfolded across several days in the Austrian mountains, shaped by a clear creative vision, careful route planning, and a flexible approach to ever changing alpine conditions.

Scope of Work

Concept & Pre-Production

Defined the creative direction around outdoor lifestyle and a sense of escape. Location scouting and route planning were prepared in advance through detailed map research to align each chapter of the journey with the overall narrative.

Video Production

Directed and filmed all motion content across multiple days in the mountains, capturing the Terramar within authentic outdoor scenarios. Since weather and conditions on location rarely match the plan, we stayed flexible, adapting quickly to work with whatever light and landscape the day offered.

Post-Production

Delivered a refined set of social media assets, carried by a premium visual style with a nostalgic undertone and abstract, artistic touches. Unified grading and pacing across all deliverables gave the footage a cinematic feel that elevates it beyond a typical social clip.

The Result

A social first campaign that presents the CUPRA Terramar as the ideal partner for getting outside and making memories in nature. The final body of work carries a premium, atmospheric mood that positions the collaboration as a fully developed branded production rather than a standard content piece.