For Lodenfrey, the established Munich fashion house, we were entrusted with creating a campaign centred on the brand's vacation essentials. Light, summery looks with an elegant edge, designed to live across in store screens, online shop, and social platforms.

In collaboration with model Claudio Breitscheidel, the production unfolded across a single shoot day on Playa Garraf near Barcelona, shaped by an efficient schedule and a clear creative vision that carried the airy, sun led mood through both still and motion.

Scope of Work

Concept & Pre-Production

Defined the creative direction around the idea of a Mediterranean day, where the same wardrobe moves naturally from morning at the beach into a relaxed afternoon.

Production

Directed and executed the full shoot within a condensed half day window at sunrise, capturing both photography and video content across multiple looks.

Post-Production

Delivered a curated selection of up to 20 images, one horizontal web video, and one social format edit, all cut from the same footage base. Unified grading and a warm, sun led tonal palette across all assets gave the campaign a cohesive, refined feel.

The Result

A campaign that brought Lodenfrey's vacation essentials to life through light, elegance, and atmosphere. The horizontal video ran on in store digital screens, the social edit launched across social media, and a selection of images found their place in the brand's online shop, creating a body of work that lives across every touchpoint of the customer journey.